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India’s jewellery market reflects diverse consumer shifts, not a uniform gold-to-silver switch. Gold holds strong in value-driven segments like gemstones and occasions, while silver gains among younger buyers for experimental, budget-friendly designs.
India’s gold demand is expected to decline in 2026 as record price surges reduce jewellery purchases despite strong investment interest. According to the World Gold Council, rising bullion prices have shifted consumer behaviour from ornaments to investment products such as ETFs, coins and bars. While jewellery demand hit multi-decade lows, investment demand surged significantly. The trend signals
Thangamayil Jewellery evolved from a small Madurai-based family business in the 1970s into a leading Tamil Nadu retailer, listing publicly in 2010 with a INR 100 crore market cap that ballooned to INR 11,000 crore by 2025.
Jewellery insurance acts like a safety net for your gold, diamond, silver, or gemstone pieces, covering theft, loss, or damage even if stored at home or in a bank locker—banks won’t pay for losses there.
Jewellers report strong demand for lightweight, plain gold jewellery in lower karats during the wedding season, offering high resale value despite GST and making charges. Diamond jewellery demand weakens due to stagnant prices.
