தங்க நகை வாங்கும் மக்களுக்கு தான் பிரச்சனை என்றால்.. இப்போ நகை கடைக்கே பிரச்சனையா இருக்கே..!! – Allmaa
India’s small and family-run jewellers are facing a severe liquidity crunch as soaring and unstable gold prices slash demand by nearly 45 percent. Middle-class buyers are postponing purchases, inventory is piling up, and cash flows are tightening. While unorganised players struggle with limited reserves and hedging options, branded jewellery chains are gaining market share by offering lightweight,