Black Friday has exploded into India’s biggest year-end shopping carnival, rivaling Diwali sales that clocked ₹1.24 lakh crore GMV. Amazon, Flipkart, Myntra, Nykaa and Tata Cliq are offering up to 80% discounts, Buy-1-Get-1 free, loyalty points and free shipping weeks ahead of the actual date. Demand surges 25% annually, driven mainly by Tier-2 and Tier-3 city shoppers who refresh pages at midnigh